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施乾平: 执匠人之心 铸就大国品牌 践行中国梦

时间:2018-08-15 10:50来源:bg大游娱乐_bg大游娱乐登入平台-官网APP下载 《中国印刷》杂志  李婧 点击:

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20年来,施乾平以匠人之心,琢时光之影,不论风云如何变幻,他都像一根定海神针,让JHF在自主研发、技术创新、合作共赢理念的引领下,沿着正确的方向,以自主可控之魂大步前进。

● 文/本刊记者 李 婧

bg大游娱乐“他们往往不会站在前台锋芒毕露,相反,他们沉默内敛、谦逊为怀的个人特质和不屈不挠的专业精神齐集于一身……”吉姆·柯林斯在《从优秀到卓越》一书中如此描述创造卓越型企业的“第五级领导”。

zheijuhuayonglaixingrongbeijingjinhengfengkejiyouxiangongsi(yixiajiancheng“jhf”)dongshizhangshiqianpingzaiheshibuguole。

tashibgdayouyuleguogongyeshumapenmodayinji、shumapenhuijidekaituozhe;cengronghuozhongguoqiaolian“xinqiaochuangxinchuangyejiechurencai”chenghao、2017zhongguogongyiniandurenwu、jinanshiyouxiuqiyejia、jinanshiwuyilaodongjiangzhang、“2018yingxiangjinan”niandujingjibangyang……zhurucileidejiangxiangbujiqishu。

bg大游娱乐 daduoshurenkandaodeshijhfzhengzhanshichangderongyaoshike,bingjingtanyushiqianpingrucinianqingjiuyijingzaishiyelikaipichu“shuyu”zijilanhai,queshaoyourenshenrusikaoweishenmeshita。

bg大游娱乐 changyourenshuo“shishizaoyingxiong”,shiqianpingyecengzaicaifangshibiaoshi,“bgdayouyuleshigaigehonglidezuidashouyizhe,ganshanglezhongguogaosufazhandehaoshidai。”

bg大游娱乐 zongguanjhfyiluyilaide“kuaisu”chengzhang,huoxuyouxieshidaide“hongli”chengfen,danshinengzaigengdiehuandaisudujikuai、rixinyueyideshidaizhongzhanwenjiaogenershinian,bingzaixingyedongdang、tansuozhuanxingdebiangeqizhongyizhibaochixiangshangshengzhangdedongli,meiyouguoyingdeshili、chaochuchangrendezhuanzhuyujianchi,“yunqi”zaihaokongpayezuobudao。

zhuijiuqibenzhi,shiqianpingshizhongzhiyi“jiangren”dezitaizhuanzhuyuyijianshi,jizhongguogongyedayindefazhan。yongtazijidehualaishuo,“bgdayouyulejiushibuhuiqingyituoxie、fangqi,zheitiaoluzoudaotianhei,zoudaotianliang,zoudaotianheizaizoudaotianliang……”

“找寻”初心: 以品牌之力破局 初战告捷

2019nian,jhfyinglailechenglidediergeshinian,yeshishiqianpingjinrugongyedayinjixingye20nian。zheiqijian,tapingjiezijidezhuanzhuyuchuangxinsiweidailingjhfyiqijuechen,zouzaileshijieqianyan。tashizhongguogongyedayinshichangxingshuaiyubiangedejianzhengzhehecanyuzhe。tandaojinruxingyeqiji,shiqianpinggaosujizheyuanyuzijide“aiguoqinghuai”。

bg大游娱乐 1999nian,26suideshiqianpingweiletianbuguoneichanyekongbai,huaichuaizhesuzaominzupinpaidezhuiqiu,zaibeijingzhongguancunchuanglilebeijingjinhengfengkejiyouxiangongsi,kaishizheshoukaituozhongguogongyedayinjidezizhuzhizaolingyu。zheiyinianduitalaishuoshigefeichangzhongyaodezhuanzhedian。

bg大游娱乐 yuhenduotongxingyiyang,jhfyecongshengchandazhonghuadeputongdayinji,yejiushidangshizuiremendeputongyoumohaocaipenhuijikaishi。shanyusikaozuanyandeshiqianpingdailingzhechuchuangdejinhengfengtuanduizai2000nianshengchanchudiyitaishumapenhuiji,kaichuangleshumajishuzaipenhuidayinlingyudeyingyongxianhe。tatanyan,dangshipenhuijidelirunfeichangda“chengbenwuwankuaiqiandejiqi,shichangjiakeyimaidaosansishiwan,riziguodehenshishufu。”kezheibushitadechuxin。

youyugongzuoxuyao,shiqianpingjingchangdaoquanqiugedicanjiaxingyedadaxiaoxiaodezhanhui,dantafaxianjuranmeiyouyitaiguochanjiqi,meiyouyigezhongguopinpaikeyiheguojipinpaitongchangjingji,zheirangtahenshoudaji,yekaishizhongxinshenshiqiyedeyewubuju,tayishidaojinjingensuiguonei“shichangrechao”zuoshebei——xuyaoshenmejiushengchanshenme,zheitiaolushixingbutongde,zheiyangde“fanrong”shibuhuizhangjiude,yaoxiangqiyefazhanzhuangda,zouxiangguojishichang,bixuzoupinpaihuazhilu。yejiushicongneishiqi,shiqianpingbianjiandinglechuangliguochangongyedayinjizhimingpinpaidexiangfa。

2002nian,jhfqixiaweisite(vista)heliebao(leopard)lianggepinpaishumadayinjixiangjishangshi,danshouxianyuqiyedeyingxiangli,chanpinzaishichangshizhongwurenwenjin,debudaorenke,wufadakaixiaolu。weilerangdailishangnengxiaoshoujhfdechanpin,shiqianpingxiangkehuchengnuo: “yonghuailebaozhengxiu,xiubuhaobaozhenghuan,meifahuanbaozhengtui”,mudejiushirangkehuganshoudaojhfjuexinshengenglingyudeyongqiheduipinpaizhiliangdezixin。

bg大游娱乐 “bgdayouyulecengjingbuzhiyicidezaikehumianqianshuoguo,zhongguodegongyedayinji,ruguozuihouyigeqiyedaoxiale,neizheiyidingshibgdayouyule,bgdayouyuleyidingjianchidaozuihou。”zuizhong,shiqianpingyongzhenchenghepinzhidedaolekehudexinren,zhubudakaishichang。2004-2005nian,jhfzaiguanggaodayinlingyushichangfeneyiweijuquanguodiyi。

bg大游娱乐 “chuzhangaojie”bingmeiyourangshiqianpinghejhftingxiajiaobu,tamenyoujiangmuguangsuodinglebishiguojiguanggaodayingengweixianjindejishu——gaojingduuvpenmodayinji,weizijidingxialeyouyigeburongyide“mubiao”。

“huixiangqiyechuchuangzheijiniandeshijian,henqingxingrangbgdayouyulejinglilegezhongcuozhe,miandui、chuligezhongkunjing,rangyiciciweijizhuanweiweian。bgdayouyulexiangyejiushizaineigeshihou,molianlebgdayouyulenaixin,rangbgdayouyulegengjiajiandingzijidepanduan,gengjiazhuanzhujinhouyaozuodeshi。neiduanshijiansuozuodechanpinjishuhanliangsuiranbugao,danwuyiweiqiyedehouxufazhandiandinglejichu。”shiqianpingrucishuodao。

执着匠心: 深耕细分领域 助推品牌价值提升

yujhfpinpaishumapenhuichanpinyitong“jueqi”dehaiyou“shanzhaiji”。zaitadejiyili,neishidemofangzhe、gensuizheruyuhouchunsunbanchuxian,erqieyuelaiyueduo,shideshichangxianruwuzhixudejingzheng,qieriqujilie,weijiyeyuelaiyueduo。

bishideoumeiguojiakaishiluxubanbufaling,yaoqiushengchanhuanbaodayinji,suizhi,yizhonghuanbaode、guangguhuajishukaishituixiangshichang。fanguandangshizhongguoshichang,youyujishusuoxian,guoneishengchandegongyedayinjishiyongdehaocaibingbuhuanbao,dayinchulaidechengpinbujinwuranda,erqieqiweizhong。2013nianqiandantaishebeishoujiazai100wanyuanyishangdegaoduandayinji,100%doulaizijinkou。shiqianpingduding“huanbaodayin”jueduishiquanqiuweilaifazhandebiranqushi,yinci,taguoduanjiang“shengenggengjiagaoduandehuanbaodayinjixifenshichang”zuoweiqiyeweilaifazhandexinlanhai。


JHF董事长施乾平参加“学习贯彻习近平总书记在民营企业座谈会上重要讲话精神座谈会”

yaozhidao,dangshizhengzhiguoneipenhuijishichangde“huangjinshidai”,gaoduanuvpenmodayinjihaibubeiguoneishichangsuorenkede,hekuanghaishiguochanpinpai。shiqianpingdezheigejuedingzaidangshilaikanshidadanyoumaoxiande。

bg大游娱乐 “gongsineibuhenduorenfanduibgdayouyuledexuanze,renweibgdayouyulezuopenhuijiyijingfeichangzhuanqianle,meibiyaomaofengxianquzouyitiaojiannanerqianjingbumingdelu,danbgdayouyuleburenweishimaoxian,huanjuhuashuo,zheigeshihoubgdayouyulehuigengzhenxizijisuobawodeduanqineidajiameiyoukandaodechuangkoujihui。”

youyugongyedayinjijishuyuanyuguowai,zhongguoqiyedaduodoushixuexihuozhezuozhongdiduanchanpin,jishudeyanzhongluohou,wuyishishiqianpingmianlindezuida、yeshizuinangongkedebilei,xunsuzujianyizhijuyouzhuanyenenglideyanfaduiwucaishishixian“mengxiang”deguanjian。

2008nianjinrongweijidaijishiqianping“mengxiangzhaojinxianshi”dejihui。cishihenduodaqiyekaishicaichegaoxinrenyuan,weibeicaiyuandehenduoyemianlinjianxinjiangxindewenti。yushi,tazhuazhuqiji,congyeneiguojizhimingqiyeqixiazhaolaidaliangyongyoufengfudejishujileidejishuguganheguanlizhuanjia,jianlilejhfdeyanfatuandui。

zaiqiangdadekeyanliliangzhichixia,2010nian,shiqianpingdailingjhflvxianyanzhichuzhongguodiyitaijuyouzizhuzhishichanquandegaoduan5mikuanfumianuvshumadayinji,yinqishichangdeguangfanguanzhu,tayongchengguozhengminglezhongguozhizaoyekeyibijianshijie,zheishijhfjinjungaoduanhuanbaodayinjidediyibu。

bg大游娱乐 ranershichangshicankude,dangzheitaidaibiaoxingyelingxianjishudechanpinwenshishi,queyinweigaoangdeshoujiarangxuduokehugulvzhongzhong,xiaoshouyiduchuyutingzhizhuangtai。dangshiguoneigaoduangongyedayinjishichangquanbubeiguowaipinpailongduan,dantaiqibushoujiabaiwandejiqi,doushiguojizhimingdedapinpai,guochangongyedayinjiyibanshoujiazaishiwandaosanshiwanzhijian,haoyixieleyejiumaidaosishiduowan。


bg大游娱乐 金恒丰与富士公司强强联手在IGAS印刷展上推出最新机器

bg大游娱乐 “mianduixiangsijiageyupinzhidegaoduandayinji,guoneigukezonghuixiguanxingdixuanzeguojimingpai,erfeizhongguobentupinpai,bgdayouyuleyuqijingzhengbingmeiyourenheyoushi。”

mianduishichangheneibudeshuangzhongyali,shiqianpingyiranxuanzelejianshouhegongguan。shiqianpingshuo,“bgdayouyuleshuyuneizhongyidanzuolejueding,jiujianchiquzuoderen。jishizaiguochengzhong,huiyourenbulijie、burentong,danbgdayouyulehuixuanzeyiranjianchinuli,zhidaobashiqingzuochenggong。yinci,bgdayouyulerendingledayinlingyu,bgdayouyulejiuyaozuoquanqiudayinshebeidelingdaozhe,zaizheigexingyezuozhuan、zuoshi、zuoqiang、zuozhang。”

2010年,JHF历经两年潜心研发出中国首台高端5米宽幅UV工业打印机,但市场并不买账,只因国产品牌定价百万。直到2013年,这台第一代机器依然是“零”售出的状态。这让施乾平意识到,别说是国外,就是国内对国产品牌,尤其是对高端品牌都存在偏见。如何破局,让客户花同样的钱,放弃世界知名品牌,赢回市场主动权,是摆在他面前的又一个“难题”。

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